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Liputan6.com, London - Survei kepuasan konsumen yang dilakukan oleh Lembaga asal Inggris Kantar Worldpanel mengungkap sepuluh nama merek barang konsumsi (FMGC) paling laris di dunia. Merek mi instan asal Indonesia, Indomie, berhasil masuk ke dalam jajaran sepuluh besar merek paling laris.
Survei dilakukan terhadap 15 ribu merek FMCG. Mereka meminta penilaian konsumen dari 44 negara berbeda. Berikut daftar lengkap 10 merek terlaris dunia seperti dilaporkan kantarworldpanel.com, Rabu (12/10/2016):
10. Dove
Produsen: Unilever
Poin jangkauan konsumen: 1.674
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9. Knorr
Produsen: Unilever
Poin jangkauan konsumen: 1.858
8. Indomie
Produsen: Indofood
Poin jangkauan konsumen: 1.898
Nescafe
7. Nescafe
Produsen: Nestle
Poin jangkauan konsumen: 2.047
6. Pepsi
Produsen: Pepsico
Poin jangkauan konsumen: 2.164
5. Lays
Produsen: Pepsico
Poin jangkauan konsumen: 2.918
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4. Maggi
Produsen: Nestle
Poin jangkauan konsumen: 2.412
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Lifebuoy
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3. Lifebuoy
Produsen: Unilever
Poin jangkauan konsumen: 2.585
2. Colgate
Produsen: Colgate-Palmolive Company
Poin jangkauan konsumen: 4.251
1. Coca Cola
Produsen: The Coca-Cola Company
Poin jangkauan konsumen: 6.284
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