Ini Hijaber Pertama yang Tampil di Iklan L’Oreal Paris di Inggris

Liputan6.com, Jakarta Representasi hijaber di dunia kecantikan international tampak semakin diperhitungkan. Kini bertambah lagi pengguna hijab yang tampil di iklan brand kecantikan internasional.

Melansir halaman Fashionista pada Rabu (24/1/18), iklan L’Oreal Paris di Inggris meghadirkan seorang hijaber. Ia adalah Amena Khan.

Amena Khan adalah seorang hijaber dan beauty blogger di Inggris dengan subscribers YouTube hampir mencapai angka 320.000. Di Instagram ia memiliki 570.000 followers di Instagram. Bukan hanya merupakan beauty blogger, Amena juga merupakan seorang entrepreneur. Ia adalah salah satu pendiri brand kosmetik Ardere Cosmetics.

 

My phone has been buzzing with messages since the campaign went live. The amount of support has been overwhelming 😫💓 From the bottom of my heart, thank you to everyone who has sent even a nugget of positivity our way!!! #allworthit ⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Repost @osaama_official ・・・ Congratulations babe @amenaofficial She made me believe the impossible is possible. #loreal @elleuk @britishvogue @glamourmag @huffpost @thisisinsider @refinery29 @emirateswoman @voguearabia @popsugarbeauty @lorealhair

Sebuah kiriman dibagikan oleh Amena (@amenaofficial) pada 18 Jan 2018 jam 2:09 PST

Kini nama Amena tampaknya akan jauh lebih luas dikenal. L’Oreal Paris di Inggris memilihya untuk membintangi iklan produk perawatan rambut Elvive. Di Amerika, bintang yang terpilih untuk menjadi wajah produk Elvive adalah Winona Ryder.

Selain di Amerika dan Inggris, Elvive juga telah hadir di Meksiko dan Australia. Di antara iklan-iklan produk Elvive, Amena akan tampil di iklan produk The Pink One. Produk untuk hijaber tersebut akan membuat rambut jadi lebih berkilau dan sehat.

 

I arrived to a set that was beyond anything I could imagine. With several open studio areas spread across a giant building, the first thing that hit me was the scale of the project. There were colourful sets assembled with multiple people behind the cameras. Amongst the buzzing of constant activity, the crew & @lorealhair team would often smile & say hello, always welcoming. Shoots like this are invariably stressful somewhere along the line, but I didn’t detect a hint of that. ⠀⠀⠀⠀⠀In the makeup room, I couldn’t contain my excitement about the project. @karindarnell regaled us with stories about the celeb world (being Riri’s MUA), all the while swiftly working her magic with makeup. We exchanged stories of working & of motherhood. @neelamkg joined us. Being an internationally successful model, I’m always struck by how “real” & humble she is. All 3 of us chatted away about life, triumph & sacrifice. ⠀⠀⠀⠀⠀Lunch was great - lots of Vegan options so I was happy. The atmosphere was energised, especially as @ling.kt was on my table. She uplifts everyone around her. I ate quickly as we had some outdoor photography to do. ⠀⠀⠀⠀⠀Our beloved weather did the predictable… as we stood at the main door, it started to drizzle. But before I knew it, someone had slipped a robe & slippers on me. There I was, in a van with 5 other people from the team, driving down to the canal in the area. It was surreal but exhilarating. ⠀⠀⠀⠀⠀Back at the studio, super friendly @francescajordan did touch ups as it grew closer to my turn. The photographer was the legendary genius, @rankinarchive. A quiet, down to earth man, he was deliberate & thoughtful in every shot. I felt confident, unexpectedly calm & filled with gratitude. ⠀⠀⠀⠀⠀Then came the interview. @lillycon, the interviewer, put me at ease quickly. She has the kind of vibe that makes it easy to speak with honesty - to just be yourself. ⠀⠀⠀⠀⠀When the long day finished & I was back on the train home, I reflected... not on how awesome this campaign (obviously) is, but more on the kindness I was privileged to have encountered that day (in so many more ways), & the beauty in connection between human beings <3

Sebuah kiriman dibagikan oleh Amena (@amenaofficial) pada 17 Jan 2018 jam 10:13 PST

“Untuk saya, rambut adalah perpanjangan feminitas,” ucap hijaber cantik ini kepada Vogue UK. Sambungnya, “Saya suka memakai produk rambut dan suka bila rambut saya wangi. Ini adalah ekspresi diri saya meskipun hal tersebut hanya diekspresikan di dalam rumah dan kepada orang-orang tercinta. Saya merasa tak nyaman bila rambut saya berminyak meskipun hal tersebut tertutupi oleh hijab.”

“Saya percaya bahwa L’Oreal bisa mengkomunkasikan pesan iklan ini dengan baik,” ucap Amena yang mengaku bahwa L’Oreal Paris di Inggris telah memberinya kesempatan untuk mewujudkan mimpinya bekerja di layar televisi.